Founded in 2012 and headquartered in Oakland, California, ShopPad Inc. is a software-as-a-service (SaaS) technology company specializing in e-commerce automation and integration. The company was established by engineers and entrepreneurs aiming to enhance the Shopify ecosystem by providing no-code automation solutions tailored for digital merchants. Over time, ShopPad has developed several key products, including Mesa, a standalone automation platform that enables users to automate complex workflows, integrate multiple applications, and improve operational efficiency without requiring technical expertise.
ShopPad operates a subscription-based SaaS business model with multi-tiered pricing plans catering to individual users and teams. Its primary customer base consists of small and midsize businesses, direct-to-consumer brands, e-commerce managers, and Shopify merchants who seek accessible, scalable tools to streamline their operations. The company’s product suite also includes Tracktor for order tracking, Finder for product filtering, and Infinite Options for product customization. ShopPad remains independent and bootstrapped, focusing on continuous product development to meet evolving market needs within the e-commerce technology sector.
With a team size ranging between 11 and 50 employees, ShopPad maintains a strong presence within the Shopify ecosystem, having established deep API integrations and receiving recognition across relevant startup and industry publications. The company prioritizes ease of use and merchant success, aiming to support direct-to-consumer brands in scaling their online presence through automated workflow solutions.